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Web Ninja has enabled us to develop a stylish and productive web site. We have improved our ability to service our wholesale customers any time of day with ordering capabilities provided by Web Ninja. Georgie - Raw Materials

Manage multiple products  
& different pricing to
B2B & B2C customers

Web Ninja have worked to capture and create, enhancements specific to our business and convert what were previously large numbers of browsing visitors into real sales. Greg - Greg Chappell Cricket Centre

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by simplifying
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Web Ninja have been great to deal with. They have taken the integration of our POS software to the web... what I expected to be a painful process has run smoothly. Andrew - The Mower Place

Greg Chappel Cricket Centre

 

Greg Chappell Cricket Centre Case Study

View live site www.cricketcentre.com.au

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Features and Functionality

 

This has been an incredibly successful website launch with over 1000 customers signing up within the first week of the sites launch.

OVERVIEW

SITE FEATURES

The Cricket Centre was established in 1973 as a coaching and training centre in a large warehouse in Albion, Brisbane.  Head coach at the time was Peter Philpott a former Australian leg spinner.

In 1977 Greg Chappell joined the Cricket Centre team whilst playing for Queensland and Australia and the centre was renamed to reflect his involvement. The annual catalogue has become a bible to cricketers worldwide, offering the biggest selection of the biggest brands. This coupled with a team of passionate and experienced cricketers sees a reputation founded on the ability to offer expert advice and friendly efficient service, on all of the latest developments in cricket equipment. 

During the early 1990's the focus moved away from coaching and 'The Cricket Centre,’ backed by years of experience became the market leader in direct cricket retailing. Our Melbourne store was opened at 43 Dudley Street through the acquisition of 'Bat & Ball'. In 1997, Ian Healy was appointed a director of the company and has been instrumental in the expansion of the business ever since. 

In 2004 The Cricket Centre was presented with the opportunity of opening a store at North Sydney Oval. Today the North Sydney Oval is the venue for State One Day cricket, including Sydney Grade cricket. 

Our fifth specialist store, and our second in Brisbane location was opened at 130 Compton Rd Underwood, ready for the start of the 2005 / 2006 season. This provided the south side of Brisbane with a specialist cricket store and a viable location for customers from the Gold Coast, Ipswich and the growing Southern Queensland corridor.

The 2006/2007 season saw The Cricket Centre on the move again, this time with the relocation of the Clayton store to a more customer friendly location on the Princes Highway.

The 2009/2010 brought more changes and growth for the Cricket Centre business. In July 2009, the Cricket Centre announced the opening of 2 new stores. These stores are located in Derwent Park, Tasmania, and Fyshwick, Canberra. The opening of these 2 new stores gave our customers access to our excellent range of products and knowledgeable staff, all the way down the east coast of Australia. 

Our second NSW store, located in Rosebery, gives our customers in the South-East of Sydney the chance to have a local Cricket Centre store. Again stocked with the world’s leading cricket products, at the best prices, our expert staff are keen to help you chose the best equipment.

This season we continued to prove our commitment to our customers, with the launch of the all new Cricket Centre website at www.cricketcentre.com.au The new website gives our customers the ability to research and purchase cricket gear from anywhere in Australia or the world, with the confidence that all purchases are made in a fully secure and risk free environment. The new website offers a simpler and more user friendly interface, matched with an expanded and customisable members section.

Retail primarily with some additional wholesale functionality for Clubs / Schools / Associations

Custom design supplied by Web Ninja

Using Web Ninja enterprise CMS for all content, banners, blocks, blogs, menus on site

Integrated to Attaché for Code/Stock levels and Pricing

Custom product details and description pulled from data based on drop down selection

Additional product data managed on XLS ‘database’ including:

Web Description

Categories

Bat sizes

Style, Colour, Size (clothing)

Images (up to 5 per product)

Notes

Stock threshold (an identifier to say when a product reaches ‘low stock’ ie 200 cricket balls is low stock, 5 kahuna bats is low stock)

Free and special freight items (pitch rollers)

Stock override (if indentified in XLS, products stock level is ignored ie bowling machines that are supplied on request)

YouTube videos

Live payments through Westpac payway gateway

Customers need to register their details before they can view the full product pages 

Advanced search functionality allows customers to search for a specific item

Attaché pricing quantity breaks available on site (see cricket balls), for discounts on large volumes

Web based “Kit builder”. Setup pre-made kit bags of products for cricket clubs (2 bats, 3 sets pads, scorebook etc). Website sells the kit but sends back the line items to Attache

Catalogue sign up sending details into CRM - http://www.cricketcentre.com.au/catalogue_request.php for hard and soft copies (soft copy downloadable instantly after signing up)

Advanced “make/model” style search to enhance product search

Google driven live currency converter