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Marine Plus


MarinePlus has been supplying the Marine Industry since 1994. They have become one of Australia’s premium suppliers of quality marine and leisure products, representing world-renowned brands such as Gill Marine, Baltic and International Paints. They are the Australian distributor for; Railblaza, Gill Marine, Baltic, Ultra PFD, Southern Pacific Inflatables, Barz Optic and Silva.


In 2016, they were purchased by long-time partner Kiwi Yachting, a New Zealand-based manufacturer and distributor of quality marine fittings their distribution arm now reaches across Australia supplying a large network of marine retailers and shipwrights. They are proud to offer professional advice and a wide range of quality marine fittings.


Business Challenges

  •  Marine Plus needed an updated website that suited both B2B & B2C customers with integration to their MYOB Exo accounting software.
  • Marine Plus has a number of sales reps that also need to order on behalf of customers whilst on the road.



  • Web Ninja implemented a fully customised template for Marine Plus to meet the market requirements of customers. The look and feel are built to provide an easy-to-use, easy-to-order, functional interface for customers, whether they are repeat-style B2B or new B2C customers.
  • Related products are displayed next to each individual product to help drive up-selling or ‘works with’ parts information.
  • Easy to-re-order functions such as Order Templates, Quick Order and Reorder from a previous order are installed to make life easier for B2B customers.
  •  Favourites and pickup location functionality help B2C customers get through the order process with minimal fuss.



  •  Web Ninja’s Sales Rep module allowed Marine Plus to place orders on behalf of customers, providing an extra level of convenience for customers. Sales reps can place the order and the order will appear in MYOB Exo, with all the correct billing, product pricing and shipping information.
  • An easy-to-use, functional and product information-rich ordering system for both B2B, B2C customers and sales reps. And of course, fully integrated MYOB Exo for greater efficiency and faster order processing.


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